Some evenings you never forget – and our launch was one of them. Together with 110 guests, we took off from Djurgården in three branded helicopters, destination: Kallhäll . Already in the air the feeling began to set in – this was going to be something completely different.

When the helicopters landed, another 100 people were waiting for an evening inspired by New York – a theme taken from our first release, 9´24 . The atmosphere was equal parts raw energy and big city pulse, with basketball, street food and music setting the tone.