Last updated: September 23, 2025

Mentalité d'Or operates this store and website, including all related information, content, features, tools, products and services to provide you, the customer, with a personalized shopping experience (the "Services"). Mentalité d'Or is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Use and this Privacy Policy, this Privacy Policy will prevail with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used, and disclosed as described in this Privacy Policy.

Personal data that we collect or process

When we use the term “personal data,” we mean information that identifies or can reasonably be associated with you or another individual. Personal data does not include information that is collected anonymously or that has been de-identified so that it cannot identify or reasonably be associated with you. We may collect or process the following categories of personal data, including inferences drawn from that personal data, depending on how you interact with the Services, where you live, and to the extent permitted or required by applicable law:

• Contact information including name, address, billing address, shipping address, telephone number and email address.
• Financial information including credit card numbers, debit card numbers and financial account numbers, payment card information, financial account information, transaction details, payment method information, payment confirmations and other payment details.
• Account information including username, password, security questions, preferences and settings.
• Transaction information including the items you view, add to cart, add to wishlist or purchase, return, exchange or cancel, and your previous transactions.
• Communications with us including the information you provide in your communications with us, for example when you submit a customer support request.
• Device information including information about your device, browser or network connection, your IP address and other unique identifiers.
• Usage Information including information about your interaction with the Services, including how and when you interact with or navigate the Services.

Sources of personal data

We may collect personal data from the following sources:

• Directly from you including when you create an account, visit or use the Services, communicate with us or otherwise provide us with your personal information;
• Automatically through the Services including from your device when you use our products or services or visit our websites, as well as through the use of cookies and similar technologies;
• From our service providers including when we engage them to enable certain technologies and when they collect or process your personal data on our behalf;
• From our partners or other third parties.

How we use your personal data

Depending on how you interact with us or which of our services you use, we may use personal data for the following purposes:

• Provide, customize and improve the Services. We use your personal information to provide the Services, including to fulfill our agreement with you, process your payments, distribute your orders, remember your preferences and items you are interested in, send you messages related to your account, process purchases, returns, exchanges or other transactions, create, maintain and otherwise manage your account, arrange delivery, facilitate returns and exchanges, enable you to post reviews and to create a personalized shopping experience for you, for example by recommending products related to your purchases. This may include using your personal information to better customize and improve the Services.
• Marketing and Advertising We use your personal information for marketing and advertising purposes, for example to send you marketing, advertising and promotional messages via email, text message or post, and to show you online advertisements for products or services on the Services or other websites, including based on items you have previously purchased or added to your shopping cart and other activity on the Services.
• Security and Fraud Prevention. We use your personal information to verify your account, to provide a secure payment and shopping experience, to detect, investigate, or take action against any fraudulent, illegal, unsafe, or malicious activity, to protect public safety, and to secure our Services. If you choose to use the Services and register for an account, you are responsible for keeping your login information secure. We strongly recommend that you do not share your username, password, or other access information with anyone else.
• Communication with you. We use your personal information to provide you with customer support, answer your questions, provide effective services, and maintain our business relationship with you.
• Legal reasons. We use your personal information to comply with applicable law or respond to valid legal process, including requests from law enforcement or government agencies, to investigate or participate in civil proceedings, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How we disclose personal information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes in accordance with this Privacy Policy. Such circumstances may include:

• To Shopify, vendors, and other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, distribution, and shipping).
• To business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity across merchants and websites. Our business and marketing partners will use your information in accordance with their own privacy notices. Depending on where you live, you may have the right to request that we not share information about you to show you targeted ads and marketing based on your online activity across merchants and websites. You can exercise your right to opt out of these uses here
• When you direct us or otherwise consent to us disclosing certain information to third parties, for example to send you products or through your use of social media widgets or login integrations.
• To our subsidiaries or otherwise within our group.
• In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of use or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship to Shopify

The Services are provided by Shopify, which collects and processes personal data about your access to and use of the Services in order to provide and improve the Services to you. Information that you provide to the Services will be transferred to and shared with Shopify and third parties that may be located in countries other than the country in which you reside, for the purpose of providing and improving the Services to you. In addition, to protect, develop, and improve our business, we use certain advanced Shopify features that include data and information obtained from your interactions with our store, other merchants, and Shopify. In order to provide these enhanced features, Shopify may use personal data collected about your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify is responsible for the processing of your personal data, including to respond to your requests to exercise your rights regarding the use of your personal data for these purposes. For more information about how Shopify uses your personal data and what rights you have, please visit the Shopify Consumer Privacy Policy . Depending on where you live, you may be able to exercise certain rights regarding your personal data here. Link to Shopify Privacy Portal .

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness or reliability of the information contained on such websites. Information that you provide in public or semi-public places, including information that you share on third-party social networking platforms, may also be visible to other users of the Services and/or users of such third-party platforms without restrictions on our or third-party use of such information. Our inclusion of such links does not in itself imply any endorsement of the content on such platforms or of their owners or operators, except as stated in the Services.

Children's tasks

The Services are not intended for use by children, and we do not knowingly collect any personal information from children under the age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided us with personal information, you may contact us using the contact information below to request deletion of such information. As of the effective date of this Privacy Policy, we are not aware of any “sharing” or “selling” (as defined by applicable law) personal information about anyone under the age of 16.

Security and storage of your data

Please note that no security measures are perfect or impenetrable, and we cannot guarantee “perfect security”. In addition, information you send to us may be insecure during transmission. We recommend that you do not use insecure channels to send sensitive or confidential information to us.

How long we retain your personal information depends on various factors, such as whether we need the information to maintain your account, provide services, comply with legal obligations, resolve disputes, or enforce other applicable agreements and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights set out below in relation to your personal data. However, these rights are not absolute, may only apply in certain circumstances and in some cases we may refuse your request in accordance with the law.

• Right to access/information. You may have the right to request access to personal data that we hold about you.
• Right to erasure. You may have the right to request that we erase personal data that we hold about you.
• Right to rectification. You may have the right to request that we correct inaccurate personal data we hold about you.
• Right to portability. You may have the right to obtain a copy of the personal data we hold about you and request that we transfer it to a third party, under certain circumstances and with certain exceptions.
• Right to opt out of sales or sharing for targeted advertising. Depending on where you live, you may have the right to opt out of the “sale” or “sharing” of your personal information or to opt out of the processing of your personal information for purposes that are considered “targeted advertising,” as defined by applicable privacy laws. You can exercise your right to opt out of these uses here . Please note that if you visit our website with the Global Privacy Control opt-out setting enabled, we will, depending on your location, automatically treat this as an opt-out request for the device and browser you are using to visit the website. If we can associate the device sending the signal with a Shopify account, we will apply your opt-out request to that account as well. For more information about Global Privacy Control, visit https://globalprivacycontrol.org/. In addition to Global Privacy Control, we do not recognize other “Do Not Track” signals that may be sent from your browser or device.
• Manage communication preferences. We may send you promotional emails, and you can opt out of receiving these at any time by using the unsubscribe option provided in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders you have placed.

If you are a resident of the United Kingdom or the European Economic Area, and subject to exceptions and limitations under local law, you may exercise the following rights in addition to the rights set out above:

• Objection to processing and restriction of processing: You may have the right to request that we cease or restrict our processing of personal data for certain purposes.
• Withdrawing consent: Where we rely on your consent to process your personal data, you have the right to withdraw that consent. If you withdraw your consent, this will not affect the lawfulness of the processing carried out with your consent before it was withdrawn.

You can exercise all of these rights where provided in the Services or by contacting us using the contact details below. For more information about how Shopify uses your personal data and what rights you have, including rights related to data processed by Shopify, please visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, in accordance with applicable law. In accordance with applicable law, you may designate an authorized representative who may request to exercise your rights on your behalf. Before we accept such a request from a representative, we will require the representative to provide evidence that you have authorized them to act on your behalf, and we may request that you verify your identity directly with us. We will respond to your request within the time period required by applicable law.

Complaint

If you have a complaint about how we process your personal data, please contact us using the contact details below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details below or filing a complaint with your local data protection supervisory authority. For EEA countries, you can find a list of responsible data protection supervisory authorities here .

International transfers

Please note that we may transfer, store and process your personal data outside the country where you reside.

If we transfer your personal data outside the European Economic Area or the United Kingdom, we will use recognised transfer mechanisms such as the European Commission's Standard Contractual Clauses or equivalent agreements issued by the relevant competent authority in the United Kingdom, where applicable, unless the data transfer is to a country that has been determined to offer an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last Updated” date, and provide notice in accordance with applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of your rights, please call or email us at info@mentalitedor.se, or contact us at 08-12451110 (Elektravägen 20, 12630 Hägersten). SE In accordance with applicable data protection laws, we are the data controller of your personal data.