Launch event: Mentalité d'Or takes off

Some evenings you never forget – and our launch was one of them. Together with 110 guests, we took off from Djurgården in three branded helicopters, destination: Kallhäll . Already in the air the feeling began to set in – this was going to be something completely different.

When the helicopters landed, over 200 people were waiting for an evening inspired by New York – a theme taken from our first release, 9´24 . The atmosphere was equal parts raw energy and big city vibe, with basketball, street food and music setting the tone.

Basketball tournament – ​​each team was coached by a player from the Swedish national 3x3 basketball team, which took the intensity to the next level.
Food & drink – we offered flavors from El Birria , energy from Nocco and Barebells , freshness from Vitamin Well , and drinks from Gotlands Ginfabrik and Brooklyn Brewery .
Product reveal – for the first time we showcased our three Essentials: Hair & Bodywash, Anti-perspirant Deodorant and Hydrating Moisturizer . A simple yet complete routine, created to give the feeling of always being prepared.

It was an evening that reflected everything we stand for: daring to think big, bringing people together, and creating experiences that cannot be recreated.

To everyone who was there – guests, partners and friends – thank you for making our launch unforgettable. This was just the beginning.