New York—the city that never sleeps, moving at a pace that mirrors our own drive.
On our latest trip, we brought Mentalité d’Or to the streets and began spreading the word for real. Posters were placed across some of the city’s most iconic areas:

Financial District – in the midst of skyscrapers and the pulse of business, where energy and ambition meet on every corner.

Brooklyn – the heart of creativity, full of expression, culture, and edge.

LES Coleman Skatepark – a space for the young, the hungry, and the fearless—just like Mentalité d’Or.

Seeing our posters blend into the city’s dynamic landscape was a reminder of why we do this: to inspire people everywhere to live with the same mentality—always forward, always driven.

This is just the beginning. New York was the first stop, but far from the last.